In social observations, the (act of) study itself might sometimes alter the outcome. This intriguing idea stems up from the notion that collecting information itself is a social action, and the actual opinions may be altered or solidified even by clean objective questionnaire. For instance, the act of taking an opinion poll for an upcoming election itself might direct people toward certain ways, encourage or discourage them to participate in it, or inspire them to rethink their choices. This and few other muddles have compelled many to argue that social science, like economics, is a dismal science. Maybe it is.But, this dismality is (positively) its life. In this essay, I had intended to discuss the changes brought up by social media in which this blog is itself a claim.