NeuLion: NeuLion name gone as Endeavor opts to rebrand streaming technology service

Ten months after buying NeuLion for $250 million, Endeavor has decided to shelve the company's brand, opting instead to merge it with its own internal streaming technology. The sports and entertainment Goliath, which will call the new group Endeavor Streaming, already has been out in the market looking for clients. Endeavor Streaming has signed three new clients: WWE for WWE Network; BT for BT Sport Box Office; and OSN, a streaming service that covers the Middle East and Africa. They will join...