One of the seismic shifts of our time is the rise of women as the dominant educational class. Prestigious institutions, like Harvard, Yale, and Stanford, still maintain a 50/50 undergraduate gender split mainly because they are so critically involved with corridors of power, which still remain, as we know, predominantly male. But if special steps were not taken, they'd likely more resemble The University of North Carolina that is now almost 60% female.There is a gender bias as well in educational marketing. So long as I've been conducting market research, there are noticeable differences between men and women. You moderate a focus group and ask what young high school students think about the materials sent out by college X, and the young women will generally tell you. They recall receiving the materials and have spent time reviewing them. Invariably there is a guy, if not several, who say something like, "Viewbooks? I never look at 'em. Nor websites. I don't have any recollections whatsoever...
