Product Lifecycle Management (PLM) has always been described as complete virtual lifecycle of a product: from cradle to grave.But once the product is in the customers’ hands, all bets are off – the opportunity to intimately understand how the consumer uses the product is lost. So now what?In a previous article I expanded on how PLM was a system for continuous improvement, however, there is a deficit of information on what to improve post-release. The only lifecycle information received
