Newzoo: Gamers more likely to buy from brands featured in-game

In a new report released by Newzoo, it was revealed that 47 per cent of gamers said that they were more likely to buy from a brand featured in their favourite game. The findings were a part of Newzoo's Global Gamer Study 2023. A part of the survey looks at consumer's engagement with video games [...]The post Gamers more likely to buy from brands featured in-game appeared first on Campaign Middle East.