Next Principles: Insightpool Acquires Next Principles For Smarter Selling On Social Media

Social marketing company Insightpool has acquired a startup called Next Principles. Insightpool bills itself as a "the social relationship intelligence platform," which basically means that it can identify social media influencers and suggest ways that a marketer might connect with them. Next Principles, meanwhile, has developed what it calls a "Smart Sense"… Read More