NextVR: Apple's purchase of NextVR aligns with its long-term ambitions to become a major player in the XR ecosystem

The iPhone-maker's latest purchase signals that Apple is banking on live events like sports and concerts to edge deeper into the XR ecosystem. Apple reportedly spent around $100 million on NextVR, a VR streaming startup specializing in creating virtual experiences for live events that has previously partnered with the NBA, NHL, Fox Sports, and WWE to produce immersive content for several existing VR headsets. NextVR's website now reads, somewhat cryptically, that the company is "heading in a new direction."Business Insider IntelligenceThe device, which would be the company's first immersive headset, would join Apple's wearable device segment - the tech giant's fastest-growing business. Apple could integrate the technology from NextVR with its XR headset, particularly into its subscription media services. For instance, it could integrate NextVR's tech with Apple Music to broadcast live concerts in VR to recreate the festival experience in a simulated world. Apple could also integrate the tech with its Apple TV service, in order to offer subscribers the ability to stream live sports events and matches in VR.See the rest of the story at Business InsiderSee Also:Twitter and other companies allowing employees to work from home indefinitely will need to adopt additional technologyA New York City hospital's use of Google Nest cameras shows smart tech's place in healthcare, but outdated systems could delay adoptionApple's rumored high-end headphones may come with some wild new features like automatic head and neck detection