In the beginning, logistics companies were rooted in building solutions. Solutions to problems manufacturers and shippers needed to outsource. These solutions were often transactional, operational and seasonal. The life span of the relationship between the 3PL and the shipper was short. As the industry matured, shippers reveled in the benefits of strategic relationships and skilled workforces. These forces dedicated themselves to continuous improvement and gained expertise through a familiarity with the product. Customers began to enjoy the security of this expertise and its resulting increased market share.