NGDATA Blog How marketers can advance personalized marketing across the digital advertising ecosystem

The Nielsen article highlights the shifting paradigms in digital marketing, particularly the move away from third-party cookies towards more secure and reliable identifiers like hashed emails for tracking and personalizing digital ads. This shift is significant in both traditional browser-based environments and in emerging platforms like Connected TV, where personalized, data-driven advertising strategies are becoming more critical. The increase in digital ad spending, despite overall economic downturns, underscores the importance of robust, quality data to navigate the complexities of modern digital advertising landscapes. As channels proliferate and audience engagement becomes more fragmented, marketers face the dual challenges of maintaining measurement accuracy and campaign effectiveness, driving a heightened focus on quality audience data and cross-media measurement strategies. Source The post How marketers can advance personalized marketing across the digital advertising ecosystem appeared first on NGDATA.