Significant shifts in social media marketing, highlighting changes in platform algorithms and strategies that are altering the landscape. Key points include Meta’s reduced emphasis on news content, X’s strategy to keep users engaged longer, and LinkedIn’s focus on direct engagement via newsletters. The piece also notes the rise in Reddit’s traffic due to a partnership with Google, suggesting a shift in social media budgets towards platforms like Snapchat and Reddit, which are becoming increasingly attractive to marketers seeking new opportunities.
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