Source: The Business Journals: San Jose

Nielsen Social: Facebook aggregating your TV discussions for Nielsen

Gushing about "Game of Thrones" to your Facebook friends? Facebook will let ratings tracker Nielsen in on the conversation. Nielsen's social TV ratings will incorporate Facebook data later this year, according to Re/code. Currently called Twitter TV Ratings, the company will name the new data its "Social Content Ratings." Nielsen also plans incorporate comments from Instagram in the near future. It's relatively straightforward collecting data on Twitter, most Twitter users' feeds...

Read full article »
Est. Annual Revenue
$5.0-25M
Est. Employees
25-100
Sean Casey's photo - President of Nielsen Social

President

Sean Casey

CEO Approval Rating

90/100

Read more