Nielsen Social: Nielsen Social

Nielsen SocialNielsen Social is the leading provider of social TV measurement, audience engagement and advertising effectiveness solutions for TV networks, agencies and advertisers. With social media transforming the traditional TV viewing experience, Nielsen Social aims to help the industry measure, understand and act of the TV-related activity on Twitter.Nielsen Social identifies, captures and analyzes conversation on Twitter in real time for every program aired across over 260 of the most popular U.S. television networks, including Spanish language networks, original programs from over-the-top streaming providers, and over 2,000 brands.Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content-video, audio and text-is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.Nielsen SocialYou may also like to review the proprietary Social Media Analytics Software :Top Social Media Analytics SoftwareYou may also like to review the Free Social Media Analytics Software :Top Free Social Media Analytics SoftwareThe post Nielsen Social appeared first on Predictive Analytics Today.