NisonCo: Exclusive: Ad Agency PrograMetrix And NisonCo Confirm Cannabis, CBD Partnership

Seattle-based programmatic advertising agency PrograMetrix and New Jersey-based public relations firm NisonCo have finalized a formal partnership to widen their shared range of services available to both companies' rosters of cannabis and CBD industry clients, Benzinga has learned.Representatives for the companies said they had decided to work together because both recognized each other's thought leadership and expertise in complementary digital marketing services.Rather than investing time and resources to develop new services in-house, the two teams will strategically combine services to bring new capabilities to shared clients faster. Ultimately by sticking to strengths and services that each excels in, this partnership will provide channel expertise, agility, and more cost-effective solutions to help clients generate higher returns on investment.The spokesperson also ...Full story available on Benzinga.com