Don McEachern, CEO of community branding agency North Star Destination Strategies, will speak on the topic of putting a community's reputation to work at the Illinois City/County Management Association (IILCMA) winter conference being held February 25-27 in Normal, Illinois.(PRWeb February 12, 2015)Read the full story at http://www.prweb.com/releases/2015/02/prweb12513439.htm