Northern Lights Direct Blog Beware the Black Box TV Attribution Solution

By Bryan Walkey, CEO We have met with three clients in the past year who are deeply unsatisfied with their media partner’s proprietary TV attribution model. These so-called black box models lack transparency; their owners have invested significant time and resources in creating “proprietary” algorithms and thus desire to protect their intellectual property. Understandable. So, The post Beware the Black Box TV Attribution Solution appeared first on Northern Lights Direct.