By Emma Ballard, Senior Digital Account Manager Black Friday is fast approaching, and with online shoppers dropping $6.22 billion in 2018, most retailers invest considerable time and money into preparing for the shopping weekend. However, according to a recent Google report, only 18% of shoppers consolidate their shopping to the Black Friday-to-Cyber Monday period. SomeThe post U.S. Holiday Shopping Trends for 2019 appeared first on Northern Lights Direct.