Northern Lights Direct Blog Using Digital to Generate Quality Leads at Scale

By Evgeniya Zhuravleva, Digital Account Executive In a lead-based business, the primary marketing goal is to generate leads that will move down the sales funnel to eventually convert into loyal customers. However, the theory that generating more leads will bring in more sales does not always hold true. Broadening your potential customers list can contributeThe post Using Digital to Generate Quality Leads at Scale appeared first on Northern Lights Direct.