Nourish Snacks: Nourish Snacks revamps packaging, skips free-from claims for fun patterns and happier messages

When Nourish Snacks decided earlier this year to ditch its old white packaging in favor of bold patterns and bright colors it did so not only to standout better, but also to help consumers feel happy about choosing a better-for-you option and not like they were making a sacrifice, according to the company founder.