Nsight: nSight Launches New OTA Search and Booking Intelligence Solution for Hotels

With online travel sales expected to be greater than $600 billion in 2014, understanding the online consumer is more important than ever. nSight, the leading provider of online consumer shopping intelligence for the travel industry, today announced it will aggregate the fragmented online travel agency (OTA) landscape into an easy-to-use view for hotels, making competitor benchmarking simple and rate decision making easier. Heritage Hotels and Resorts is among the first management companies to use the new search and booking intelligence solution for hotels.