Off Madison Avenue Blog Media Metrics Matter. But Do You Know How to Tell The Whole Story?

Measuring success is easier said than done when it comes to paid media. There's no silver bullet, no single key performance indicator (KPI), that demonstrates success. The best paid media campaigns use a variety of channels, tools, and corresponding metrics to create a holistic campaign ecosystem. Analyzing each media channel and each asset individually and then bringing all the pieces together reveals the whole story - and helps drive effective marketing decisions.