The technology company Roiback, based in Palma de Mallorca (Spain) and leader in the management of the direct hotel sales channel, has announced its bidirectional integration with the CRS and channel manager of Omnibees, which offers technological solutions to more than 5,100 hotels and is integrated with more than 700 distribution partners. With headquarters in Portugal and more than 20 years of experience, Omnibees is currently a market leader in Latin America and has an important presence in the region thanks to its CRS, which allows a more complete distribution and maximizes the income of hoteliers through price optimization and reduction of operating costs.