OMNITURE: Ten years after Adobe bought Omniture, the deal comes into clearer focus - TechCrunch

Ten years ago this week, Adobe acquired Omniture for $1.8 billion. At the time, Adobe was a software company selling boxed software like Dreamweaver, Flash and Photoshop to creatives. Many people were baffled by the move, not realizing that purchasing a web analytics company was really the first volley in a full company transformation to...The post Ten years after Adobe bought Omniture, the deal comes into clearer focus - TechCrunch appeared first on X TECH NEWS.