OMS Blog 5 Reasons Why Wholesale Distributors Should Be Selling via B2C Ecommerce

Why wholesale distributors should be selling via B2C EcommerceMany wholesale sellers aren't fully aware that a strong presence on channels like Amazon, eBay, Walmart, Overstock, and Jet provides a wealth of new opportunities for sellers from all ends of the spectrum.Wholesale distributors need to find more ways to increase their market share, while at the same time, boosting their sales performance. While multi-channel selling comes a bit more naturally to your retailer counterparts, don't discount this approach for your wholesale business. At the end of the day, you have to have a marketplace strategy.As a wholesaler, you may be trying to figure out which channels will work best for your unique business. Here at Master System, Inc. we recommend doing all of the ones that are relevant for your unique product catalog. Here's a quick look at how our software can help your wholesale business grow by diversifying your customer base:ExposureNow, while expanding your reach over multiple channels is sure to increase your sales with minimal effort, there are some things you should be diligent in marketing your brand with appealing prices and professional customer service. You should start with one marketplace and get that locked in. There is a ton of marketplaces out there, but there is really 15 with any real volume. So once you have one, integrate with another, and then another. Our ERP system will make this easy through our API technology that allows you to push inventory to the marketplaces and then pull sales orders from the marketplaces.MarginsPlatforms like Amazon, eBay, Overstock, Jet and Walmart allow wholesalers to sell products in a whole new way-opening the door for major profits by placing their brand in front of legions of new customers. Instead of selling your items at wholesale prices, you can sell them at the retail marketplace prices.Customer ServiceWhile you're used to maintaining relationships with retailers and distributors, you're probably not equipped to handle queries and requests from the end customer. Master System will integrate these orders into a familiar work flow. The orders are imported, sales orders are created, pick list generated, shipping labels printed, and invoices sent all in one integrated environment. You can even generate purchase orders when stock runs low. Our ERP system makes is so you can easily stay on top of where and what is going on with your inventory at all times. ShippingSelling direct means you'll be shipping smaller orders to multiple locations. Our system makes it easy to print shipping labels for all orders, and stay on top of this-no matter the type of customer or marketplace of origination. We integrate with UPS and FedEx, so this process is seamless.Inventory ManagementIf the thought of inventory management across a variety of channels makes you nervous, we are here to help. Our ERP system will enable to monitor your stock easily, create purchase orders, as well as monitor all your orders within one interface, OMS.We have been in the account integration, inventory management and warehouse management software business for 30 years. Master System is the company to look at for all your Ecommerce needs.At the end of the day, you need to stop resisting the concept of selling directly to consumers via the marketplaces, and embrace it instead. When you embrace it, you will need to embrace technology to help you manage all these new sales orders. Our ERP can help.Come check us out: www.mastersystem.comBy David Randall | Director of Operations | Master Systemwww.mastersystem.com