OnTrak Blog Beverage Distributors’ Challenge for 2024: Develop a “POS Plan” to Reduce POS Waste and Improve ROI

Before placing your POS orders for your customers, it’s important to have a “POS Plan” which for beverage distributors is, essentially, the marketing strategy. Custom POS materials created by bev distributors generally offer a higher ROI than generic signage and will make your brands stand out as shoppers enter the aisle. And, eye-catching POS often translates to a shopper becoming a buyer.