OpenMarket Blog Make sure your SMS and MMS campaigns comply with carrier rules

With a nearly 100% open rate, text messaging has proven itself the form of communication most welcomed by consumers. But many brands aren’t maximizing the opportunities this direct line to consumers (or employees) offers. Why? Often it’s because mobile messaging is viewed as a heavily regulated space. Rules and regulations can seem complex, variable (by… The post Make sure your SMS and MMS campaigns comply with carrier rules appeared first on OpenMarket.