OpenSlate: TikTok tackles brand safety with OpenSlate partnership | Mobile Marketing Magazine

TikTok has entered into a partnership with OpenSlate, a digital video-focused measurement and analytics company, in a bid to ensure brand safety across its short-form video app. The 'TikTok Brand Safety Solution' aims to give brands the confidence that their advertising will along appear next to appropriate content, as verified by OpenSlate. The solution enables brands to track where their ads are running through pre-campaign tools and analyse these ads with post-campaign analytics tools. The hope for TikTok will be that the partnership can help to allay the fears that many advertisers have around the safety of the hugely popular platform "TikTok provides a platform for brands to engage and connect with a creative, authentic, and joyful...