BluePoint Mortgage, a wholesale mortgage lender based in Southern California, is using OptifiNow, a provider of CRM software geared for mortgage lenders, to manage its outbound sales process and empower its account executives to proactively engage with brokers. The slowdown in the mortgage industry has forced wholesale lenders to adjust their strategies and emphasize a [...]The post BluePoint Mortgage Deploys OptifiNow's CRM Software appeared first on MortgageOrb.
