Optimanova SolutionsOptimanova Solutions - Digital Marketing AgencyUsing custom dimensions is a very powerful way to improve the data collected by Google Analytics as very little information such as the URL, the title of the page, and some technical information is collected by default on Analytics. All other data (sessions, bounce rate, conversion rate...) is actually calculated afterwards. To fully understand your...11 Custom Dimensions to set up in Google AnalyticsAbygaël Allaire