Optimanova Blog Google Ads enabled affinity audiences for search ads

Optimanova SolutionsOptimanova Solutions - Digital Marketing AgencyIn the past, we have been able to use affinity audiences only to target customers with our display and video ads. Recently, Google announced that we are now able to target affinity audiences with search campaigns as well. This can have a big impact on whom our ads are shown to. When used effectively, affinity...Google Ads enabled affinity audiences for search adsOptimanova Solutions