Orange Pegs Blog AI and Predictive Analytics for Marketing: A Powerful Combination

We've told you in the past that AI is not a threat, but more an asset for the modern growth marketer. But this extends well past the common use cases related to content production and optimization. Today we're talking about the intersect between AI and predictive analytics in marketing, a powerful combination that can make growth practitioners like yourself smarter and more proactive in your analysis and experimentation.