Oribi: LinkedIn acquires Oribi

LinkedIn - the social network for people looking to connect with others in their professional fields and find work with upwards of 810 million users - has a long-standing business in marketing and advertising on its own platform; today it is announcing an acquisition that could point to its ambitions to provide more analytics and insights across the wider internet. The Microsoft-owned networking platform has acquired Oribi, a Tel Aviv startup that specializes in marketing attribution technology. The deal will see LinkedIn establish its first office in Israel.