Oribi: LinkedIn snaps up Oribi to accelerate attribution technology capabilities

LinkedIn has entered into an agreement to acquire Oribi, an Israel based marketing analytics company, to further help customers gain actionable insights, make smarter decisions and drive business results. Through the integration of Oribi's technology into our marketing solutions platform, LinkedIn said its customers will benefit from enhanced campaign attribution to optimise the ROI of... Read more »The post LinkedIn snaps up Oribi to accelerate attribution technology capabilities appeared first on Marketing Tech News.