With brands increasingly seeking more control and transparency into their digital media spend, many marketers have decided to take matters into their own hands. And while two years ago programmatic in-housing was more talk than reality-a 2017 study showed just 1.4% of respondents actually followed through with it - our new research reveals that that's rapidly [...]The post 3 Ways In-House Programmatic Teams Can Work Smarter appeared first on Origami Logic.