Origami Logic Blog No More Optimization For Optimization's Sake

This post previously appeared in AdExchanger on March 26th, 2019. Programmatic technology has democratized access to data-driven advertising. The average marketer has access to unprecedented levels of raw information that probes consumers' needs, wants and desires. Obtaining and operationalizing data is no longer the challenge. The question before us now is how to best optimize our [...]The post No More Optimization For Optimization's Sake appeared first on Origami Logic.