Source: Adweek

Orkin: Orkin Turns Termite Damage Into Fine Art For Category-Defying Campaign

Swarms of termites--those never-sleeping, constantly-gnawing creepy crawlies--cause $5 billion in damage to American properties each year, per bug experts. And what the tiny pests leave behind is destruction, no doubt, but on closer look it's also...beautiful? Orkin, in its latest category-defying work, launches a new campaign called "Chewed Art" that turns images of termite damage...

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