OvalX: Lawrence Jones Joins OvalX as Head of Digital Acquisition

Lawrence Jones, a former Interim Head ofDigital Marketing at Pepperstone, has joined OvalX, a UK-headquartered derviates trading firm, as Head of DigitalAcquisition.Jones announced his appointment on Monday in an update on his LinkedIn profile.Before the appointment, Jones was the Head of Digital Media, Betfair International, an online betting exchange, for one year and six months.While at Pepperstone, Jones worked at the London office of the Melbourne-based forex and contract for difference (CFD) broker.However, he only worked there for three months between January and March 2021.Meanwhile, Andrew Saks, the former Head of Research and Analysis at OvalX, last month joined The People's SCE, a decentrally governed organization (DGO), as Head of Marketing.Saks departed his role at OvalX, which recently rebranded from ETX Capital, a year after starting out in April 2021.Performance Marketing LeaderOn his LinkedIn profile, Jones described himself as a "performance marketing leader with 10+ years of experience across agency & client side roles".Throughout his over-a decade-old career, the executive noted that he has contributed to "building and developing high performing teams driving new client acquisition."Jones, however, said his focus recently has been on "display (programmatic & direct) with experience across affiliates, paid social & paid search."Before Pepperstone, Jones worked at IG Group, an online trading provider, for nearly six years.Before leaving IG Group in December 2020, the performance marketing leader served as the Global Head of Display and worked in the UK where he brought "two previously siloed regional teams together."Among other duties, he was also tasked with driving the strategy, planning, activation and optimisation of all digital media in-house.At IG Group, Jones started as a Senior Online Display Manager in March 2015, becoming Head of Display, Europe, Middle East and Africa (EMEA) in October 2016, and the Head of Display & Marketing Partnerships EMEA in December 2017.Before IG Group, he was a Senior Account Executive and later Account Manager at Essence, an advertising services agency in the UK.Between May 2013 and April 2014, he was YouTube's Media Coordinator for the EMEA region where he "oversaw all media in EMEA, working closely with the global media team to align strategy and execute media campaigns.""I planned and ran all biddable activities, including SEM & Trueview. I worked across 7 main biddable campaigns which totaled over $11.5m in spend," he wrote on his LinkedIn profile."As well as positioning myself as the go-to media expert within the team, I added value across several general marketing projects," he added.This article was written by Solomon Oladipupo at www.financemagnates.com.