Al Arabia: Al Arabia and Multiply Group partner to establish global OOH investment entity

Al Arabia Outdoor Advertising has signed a Memorandum of Understanding with Multiply Group PJSC's media vertical to explore joint investments in the global out-of-home (OOH) advertising sector. The agreement signals an intent to expand beyond the MENA region with a focus on acquisitions, market growth and the integration of advertising technology. As part of the [...] The post Al Arabia and Multiply Group partner to establish global OOH investment entity appeared first on Campaign Middle East.