Anzu: Anzu and Claritas partner to offer improved attribution metrics for in-game ads
Data-driven marketing firm Claritas has partnered with in-game advertising platform Anzu to offer attribution and measurement metrics for brands. The partnership aims to offer advertisers better visibility into the impact of their ad campaigns to make more informed decisions about in-game ad strategies. ... [MORE]
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Anzu is an Israel-based digital platform that enables developers and advertisers to monetize their games and reach players across mobile, PC, console and gaming platforms.
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