Mumbai (Maharashtra) [India], February 10: Business-to-business advertisers can now precisely target high-value audiences within Quora's 400 million monthly unique visitors globally and 100 million monthly unique visitors in India. That's thanks to a strategic partnership with Bombora that the companies announced today, launching B2B audience targeting, including Account-Based Marketing (ABM) capabilities, on the knowledge-sharing platform. Custom B2B audience targeting now reaches in-market decision-makers on Quora's ad platform.
Bombora is a New York-based SaaS platform that provides solutions such as sales intelligence, revenue acceleration and demand identification for businesses.