Broadsign: Broadsign and Scope3 Partner to Deliver Accurate Carbon Impacts of DOOH Campaigns

Broadsign and Scope3 have announced a partnership aimed at improving the accuracy and depth of carbon modeling for digital-out-of-home (DOOH) campaigns. As brands increasingly seek to reduce carbon emissions across their operations, including marketing, the collaboration expands the availability of detailed emissions data for DOOH inventory worldwide. As a result, agencies and brands using Scope3's [...]