Crumbl : Some Shoppers Are 'Done' With Crumbl Cookies Amid Their Collaboration With This Controversial Family

You may have heard it, but you may not believe it: Crumbl Cookies has just partnered with a very controversial family, and fans aren't too happy about it. While Crumbl Cookies has partnered with A-listers in the past, they've done a rather controversial one: one with the Kardashian women. On April 6, Crumbl Cookies shared a video update to their Instagram with the caption reading, "The iconic Kardashian Jenner Family x Crumbl menu is here! 🤎🍪 Apr 7-12 👇" More from SheKnows The Update includes Kris' Classic Yellow Layer Cake, Kourtney's Flourless Chocolate Cake , Kim's Snickerdoodle Crumb Cake Cookie, Khloé's Cookies & Cream Skillet Cookie, Kendall's Cookie Dough Cupcake Cookie, and Kylie's Pink Confetti Sugar Cookie (as well as the classic double chocolate chip cookie). They added in the caption, "Don't forget, Minis are available all week long! 🍪 Available only in select products while supplies last. ✨ #Crumbl." Many called out the Kardashian's political affiliations, and how this doesn't make the brand look good to them. People commented things like "Oof, you guys really dropped the ball with this one 🥴 What an absolutely ridiculous family to align yourselves with, especially in this climate. I'll pass," as well as "Not only is this the most tone-deaf PR disaster I've ever seen, but these are genuinely all flavors they would have (IF NOT ALREADY HAVE) pushed regardless of the 'collaboration'. This is so genuinely awful I honestly think this decision was made by someone who hates the company." Others commented things like: "Looks like a great week. But I won't support billionaires 🤷🏻‍♀️, "No thank you. I'll be supporting a local bakery this week," "kardashians? i am done with crumbl," and "These actually do look amazing but i wont be buying. Not supporting anything related to their name. This is not a good look for your brand." Khloe Kardashian, Lamar Odom, Kris Jenner, Kendall Jenner, Kourtney Kardashian, Kanye West, Kim Kardashian, Caitlin Jenner and Kylie Jenner Now, this Kardashian-Jenner collaboration isn't the first celebrity collab they've done (nor is it the first time with a Kar-Jenner). They've worked with Olivia Rodrigo on a GUTS cookie, Jimmy Kimmel on a Holiday Seasoning Candy Cane brownie, and the Jonas Brothers Caramel Popcorn collab. And yes, they've partnered with a Jenner: Kylie. Back in July 2024, Kylie and Kylie Cosmetics partnered with a one-day event at the West Hollywood Crumbl, featuring cookie flavors like confetti cake batter, "Kylie's" pink sugar, banana caramel, churro con leche, snickerdoodle cupcake, and milk chocolate brownie. Along with the previous Kylie collab, the Kardahsian-Jenner family hasn't done much. While they've given viral pantry tours, only one of them has dove on into the food and drink industry. 'One of the most controversial Kardashian-Jenner business ventures to date was when Kendall released her 818 Tequila in 2021. Per their website, they work closely with family-owned farms in Jalisco, Mexico, to create the agave drink, among expanding to other alcoholic beverages. 'Well, one of the most controversial Kardashian-Jenner business ventures to date was when Kendall released her 818 Tequila in 2021. Per their website, they work closely with family-owned farms in Jalisco, Mexico, to create the agave drink, among expanding to other alcoholic beverages. Satisfy your sweet tooth with more awesome Costco bakery items seen in the gallery below. Best of SheKnows