Dignity Health: Dignity Health enters new partnership with Bakersfield Arena Theatre and Convention Center

The City of Bakersfield, California, and Dignity Health have announced an expanded naming-rights partnership for the venue originally known as Centennial Garden, and most recently as Mechanics Bank Arena, Theater and Convention Center. The downtown complex will be rebranded as Dignity Health Arena, Theater and Convention Center. An official unveiling of the newly renamed venue is scheduled for mid-March 2025. "Partnering with Dignity Health to rename our city's entertainment and events complex reflects a shared commitment to community wellbeing and growth," said Christian Clegg, city manager. Dignity Health has reportedly made a 11-year investment. "As we expand our partnership in Bakersfield, Dignity Health is proud to be part of a shared vision that not only brings major concerts and events to our community but also creates a space for local gatherings and moments that belong to every member of Kern County," added B.J. Predum, central valley market president, Dignity Health. Managed by ASM Global, Dignity Health Arena, Theater and Convention Center features a 10,000-capacity arena, 3,000-seat theatre and 17,840-sq.ft convention centre. The complex has also recently hosted events including the United Farm Workers National Convention; California Forward State Economic Summit; California Math Teacher's Annual Conference; Bakersfield Recycles Day and multiple college graduations. "We are thrilled to expand our longstanding partnership with Dignity Health, which has been a valued corporate sponsor and suite holder at the arena for years," said Adam Miller, general manager of Mechanics Bank Arena, Theater and Convention Center for ASM Global. The post Dignity Health enters new partnership with Bakersfield Arena Theatre and Convention Center appeared first on CMW.