DoubleVerify: DoubleVerify launches GenAI protection to safeguard brands from low-quality, AI-generated content

DoubleVerify (DV) announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. This innovative offering helps advertisers navigate the risks posed by low-quality, AI-generated content and protect their brand reputation online. According to DV's 2024 Global Insights Trends Report, 54% of marketers believe that generative artificial intelligence negatively impacts media quality. [...]The post DoubleVerify launches GenAI protection to safeguard brands from low-quality, AI-generated content appeared first on MediaBrief.