Goodman Fielder Proprietary Limited: Goodman Fielder keeps Initiative Australia as its media partner for both ATL and BTL

SYDNEY, AUSTRALIA - Leading media agency Initiative Australia announces the continuation of its longstanding partnership with Goodman Fielder, confirming it has retained the company's ATL media, including strategy, planning, buying, implementing and reporting, plus BTL media, including retail marketing planning.Initiative was first appointed as Goodman Fielder's ATL partner in 2020 and awarded its BTL retail ...The post Goodman Fielder keeps Initiative Australia as its media partner for both ATL and BTL appeared first on adobo Magazine Online.