LIC: LIC launches marketing tech platform under project DIVE; set to redefine customer engagement
State-owned Life Insurance Corporation of India (LIC) has launched its MarTech platform, marking the first significant step in its Project DIVE initiative for digital transformation. This platform enables LIC to offer hyper-personalized customer engagement and reinforce its commitment to global leadership in digital insurance innovation.
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LIC is an India-based insurance company that provides services such as health insurance and pension plans for individuals and groups.
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