Source: Marketscreener

Latham: Latham Group, Inc. Will Unveil A New Line of Plunge Pools Designed to Bring Leisure and Luxury to Backyards of Any Size

Latham Group, Inc. will unveil a new line of plunge pools designed to bring leisure and luxury to backyards of any size. From the only brand to offer both fiberglass and vinyl liner options, the curated collection includes six designs perfect for homeowners seeking a sleek, elegant pool that fits seamlessly into any outdoor space. Blending form with function, Latham Plunge Pools provide practical and stylish solutions that are ideal for compact yards but also add a luxurious touch to larger spaces as well. These fun-sized pools offer full-sized fun with greater convenience, faster and more affordable installation, energy efficiency, and easy maintenance with less chemical usage. Collection Highlights: Fiberglass and Vinyl Liner Options: Crafted with the highest quality materials, the Latham Plunge Pools collection includes two fiberglass models and a vinyl liner series ? all available with customizable features. Customizable Features: Latham Plunge Pools can be personalized with options like tanning ledges, full-width benches, integrated swim-up seating, bubblers, cascades, LED lighting, autocovers, and more. Efficient Design: With faster installations and lower energy and chemical usage, Latham Plunge Pools offer an affordable, eco-friendly choice for any backyard. High-class Fiberglass: Two fiberglass models ? Milan and Enchantment ? provide luxury and longevity. Milan measures 10? x 16? and features graduated slip-resistant steps leading to a 4?-deep soaking area. Measuring 9? x 17?, Enchantment boasts a built-in tanning ledge with graduated side steps and a 4? 9? depth. Made with the industry?s strongest material, these models are fade, stain, and scratch resistant and deliver a silky-smooth feel for decades of indulgence. The Crystite Crystal finishes are offered in a range of exclusive colors from vibrant hues to subtle earth tones. Vibrant, Versatile Vinyl: Blending beauty and practicality, the all-new Calypso vinyl liner plunge pools measure 8? x 16? and come in an array of configurations. The ultra-flexible options are ideal for inground or semi-inground setups and can be installed faster than any other pool type. The Calypso series features four liner configurations, including step-up and step-in designs. One option features a 40?-wide tanning ledge while another includes a side bench that can be positioned on the left or right. Offered in a choice of Stardust Blue or Stardust Grey, the premium vinyl material features antimicrobial and UV inhibitors, plus sturdy Ultra-Seam Technology for enhanced durability. Proprietary thermo-insulated panels keep water warmer at lower energy costs, allowing for year-round enjoyment for less. In addition to its new Plunge Pools, Latham has added four designs to its Latham Grand collection of full-sized fiberglass pools. Attendees at IPSPE 2024 can preview the following new models: Apollo 14 ? a 13? 10? x 32? rectangle pool with a full-width tanning ledge and graduated steps leading to a soaking area ranging from 3? 6? to 6? 1? deep. Astoria 14 ? a 14? x 35? rectangular design with a half-width tanning ledge, built-in 3? spa and soaking area ranging from 3? 6? to 6? 6? deep. Ariel 16 ? a 15? 10? x 40? rectangle model with a half-width tanning ledge, deep-end bench seating, and a soaking area ranging in depth from 3? 6? to 7? 4?. Coral 16 ? a freeform design measuring 15? 10? x 30? 10? with a built-in tanning ledge, curved graduated steps, a deep-end bench seating area, and a soaking area ranging from 3?6? to 6? 11? in depth.

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Annual Revenue
$500M-1.0B
Employees
1.0-5.0K
Scott Rajeski's photo - President & CEO of Latham

President & CEO

Scott Rajeski

CEO Approval Rating

90/100

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