Hydration brand, Liquid I.V.® has once again partnered with experiential agency, TRO, to launch a dynamic sampling campaign across key cultural events this summer. Building on the success of their 2024 activity, in collaboration with fellow Omnicom agency, Ketchum, the campaign aims to elevate brand engagement even further, targeting moments of dehydration to distribute over [...] The post Liquid I.V partners with TRO for summer events appeared first on Conference News.