LiveRamp: Yahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEA

Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across the advertising ecosystem in EMEA. With this expansion, publishers using LiveRamp's Authenticated Traffic Solution (ATS) can now achieve incremental advertising [...]The post Yahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEA appeared first on ExchangeWire.com.