Bedrock Platform is excited to announce its integration with Lumen, enabling advertisers to seamlessly incorporate pre-bid targeting into their curated media buying strategies. This collaboration empowers media buyers to optimise campaigns based on real attention metrics, ensuring greater efficiency and [...]The post Bedrock Platform Announces Integration with Lumen to Bring Attention-Optimised Media Buying to Curated Advertising appeared first on ExchangeWire.com.
Lumen is a Louisiana-based telecommunications company that offers solutions such as networking and cybersecurity for sectors including healthcare and manufacturing.