Meesho: AI helps India's Meesho cut customer call costs by 75%

Softbank-backed Meesho has rolled out what it claims to be India's first generative AI-powered voice bot among e-commerce firms for customer support, paring down some expenses by 75%. The Bengaluru-based e-commerce startup, which serves 160 million customers in India, said Tuesday its AI bot currently handles 60,000 customer calls daily in English and Hindi. The [...] © 2024 TechCrunch. All rights reserved. For personal use only.